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A Microlearning video using Vyond that helps consumers decide what type of RV is best for their needs.
Audience: Americans who want to travel for work or pleasure. People who work from home, are retired, or who want to explore the country with their family
Responsibilities: Instructional Design, eLearning Development, Visual Design, Storyboarding, Action Mapping, Prototyping
Tools Used: Vyond, Mindmeister, Google Suite
Rationale
Rationale
People purchase RVs (recreational vehicles) for various reasons, reflecting changes in lifestyle preferences, travel habits, and economic considerations. RVs offer the freedom to travel on one's own schedule without booking hotels or flights. Many people are drawn to the idea of exploring national parks, campgrounds, and remote areas where they can immerse themselves in nature. The rise of remote work has enabled people to work from anywhere, making RV travel a feasible option for combining work and leisure.
These factors, combined with the increasing availability and variety of RV options, contribute to the growing popularity of RV ownership. However, narrowing down an RV to purchase can be daunting. Consumers can feel overwhelmed with over 280 manufacturers and hundreds of different models under a single manufacturing brand. This microlearning video helps to solve this problem by providing a step-by-step process to evaluate the needs and wants of an RV lifestyle.
Process
Process
I began this process by researching recreational vehicle types and manufacturers and speaking in person to SMEs about popular features and options in modern RVs. I toured over 20 recreational vehicles, gathering hands-on data about RV type, size, features, and capabilities. I then analyzed the different choices that can help consumers narrow down RVs to find one that would be a good fit for their needs.
Action Map & Storyboard
Action Map & Storyboard
I then created an action map for the actions a consumer must take when choosing the best RV for their lifestyle. In my Action Map, I included all the basic choices that must be made to narrow down all of the available RVs on the market. I then built this out into a text-based storyboard. I created my visual mock-ups in Vyond. I chose to develop the course in Vyond because it is video-based and ideal for viewing on phones and tablets. The animations are engaging and informal, easily capturing the learner's attention and making the learning more enjoyable.
Mock-ups and Interactive Prototype
Mock-ups and Interactive Prototype
Once approved, I turned these mock-ups into interactive prototypes. After improving the prototype and working out the bugs, I developed the full microlearning video in Vyond.
Features:
Features:
Developed a multi-scene story with appropriate props and on-screen text
Created custom backgrounds with many layers of elements to provide texture and depth to the video
Created animated characters with unique movements, gestures, and facial expressions that fit the tone and mood of the scene
Constructed original text-to-speech narration for each scene
Added camera movements and background music to enhance the viewing experience
Reflection
Reflection
I became interested in this topic when an opportunity arose to purchase a recreational vehicle. Having traveled in RVs with family, I thought I knew enough to help narrow my choices. However, I soon discovered that there is a very steep learning curve to understanding RVs and how they are built. I wanted to share my research and learning to help others with this difficult decision. This video focused on just a few basic elements of choosing an RV. I plan to create additional microlearning videos on the pros and cons of 5th wheels vs. travel trailers, Off-grid options (generators and solar), and 3 season vs 4 season insulation and trailer prep.
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